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Branded Calling
Branded calling enables businesses to display custom information on the recipient’s caller ID screen. In addition to the phone number, branded outgoing calls can also showcase the following identifiers:
- Company name
- Company logo
- Call reason
With branded calling, customers get to know who’s on the other line before they even answer.
Benefits of branded calling
For the telecom industry or enterprise contact centers making the switch to caller ID branding, the advantages extend far beyond the ability to show business information.
Mitigate spam mislabeling
Branded calling establishes a recognizable caller identity and helps lower the risk of having your calls incorrectly labeled as spam or scam (or, worse, getting blocked). You can also explore reputation services for remediation of mislabeled numbers.
Increase answer rate
Branded calling instills a sense of trust and reassurance in your wary customers who are more likely to interact with companies using call display branding and ignore calls showing a generic or unknown number.
Drive better engagement
An informative caller ID branding could include displaying the reason for your call, setting a positive tone from the get-go. So, give your customers the context they need for more receptive and productive conversations.
Improve ROI
Since branded calls help reduce missed opportunities, this translates to potentially higher conversion rates, as every dial can be a chance to reach and connect with your customers successfully.
Branded calling FAQs
What’s the difference between branded calling and caller ID name (CNAM)?
Branded calling and CNAM both show information other than the phone number but differ in functionality and reach. Branded calling relies on the originating carrier to enhance caller identification using rich call data (RCD). CNAM depends on the terminating carrier to look up static, third-party databases and display a company’s or individual’s name.
How does branded calling work in conjunction with STIR/SHAKEN protocols?
Branded calling and STIR/SHAKEN go hand in hand to make phone calls more trustworthy. STIR/SHAKEN requires authentication and verification of the caller ID information to help prevent spoofing, while branded calling provides supplemental details alongside the verified caller ID. This reinforces the call’s legitimacy and helps protect businesses and consumers from fraudsters.
Terms related to branded calling
The information provided in this glossary definition does not, and is not intended to, constitute legal advice, nor does it necessarily represent Bandwidth's products or business practices. This page is for general informational purposes only.Related posts
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