Why are my calls marked as spam? Demystifying call labeling
Rising phone fraud has led to a drop in consumer trust. Consumers now ignore 46% of unidentified calls—including those labeled “Spam Risk” or “Scam Likely.” Legitimate businesses even face calls being inaccurately marked as spam or scam. When these missed connections harm customer trust and lead to a loss in revenue, you’re left wondering how to remedy the impact on the business. In this webinar, we’re breaking down the answers to common call labeling questions.
- What is call labeling and why does it matter?
- Why has call labeling surged?
- Who’s behind labeling my calls?
- Why are my calls being marked as spam?
- What can I do to monitor and fix mislabeling?
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Speakers
![](https://www.bandwidth.com/wp-content/uploads/2024/08/cf166e40e8fd45eb46369d5cb0497e60-400x400-c-default.png)
Sarah Delphey
Sarah is a distinguished expert in telecommunications, specializing in communications identity, fraud prevention, and risk management. Currently, as the Director of Global Trusted Solutions at Bandwidth Inc., Sarah leads the consolidation and alignment of product strategies in areas like Know Your Customer (KYC), fraud mitigation, and communications risk assessment.
Sarah’s leadership extends across multiple prior roles at Bandwidth, including Director of Abuse and Risk Operations, where she oversaw fraud and risk management strategies, and Manager of Approvals and Traffic Assurance, guiding risk assessment and compliance teams.
![Marissa Brinkman headshot](https://www.bandwidth.com/wp-content/uploads/2024/08/6019c0906f38b90e979ca2bdd5f115fb-400x400-c-default.png)
Marissa Brinkman
At Bandwidth, Marissa drives go-to-market strategy with the mission to help enterprises build exceptional communications to deliver the best customer and employee experiences possible. As someone who is embedded within Bandwidth’s global product & revenue teams, she has helped launch numerous products to help businesses of all shapes and sizes future proof, scale, and modernize their comms stack.